Hi there.
My name is Heather Jassy. I coach executives, company founders and co-founder duos at all stages and sizes of company—from seed round to IPO. I am a trained therapist and coach who also spent 10 years as an operator in high growth startups, including Etsy, where I was a senior executive before, during, and after the IPO.
Leading a company is an incredibly tough job. I bring my background as an operator to support my clients on the practical aspects of the job—hiring, firing, planning, execution, managing and motivating the team, internal comms, culture and time management/productivity. As a therapist and coach, I help my clients cope with the emotional parts of the job: learning to navigate your own strengths and weaknesses, dealing with the intense demands of the job, including stress, self doubt and imposter syndrome and, at times, feelings of isolation.
I’ve worked with many company founders and believe that the vast majority of the practical and emotional struggles that executives and founders face are really common and really coachable, and that when you address them, you can unlock your fullest potential—as a founder and as a human.